How to manage a lighting franchise store

2022-07-22
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The lighting industry is also hot in today's investment market, and even many entrepreneurs will choose to invest in this industry. Therefore, there are still many people who want to understand the cost of brand lighting franchise and how to operate a lighting franchise store. Let's take a look with Xiaobian below

the lighting industry is also hot in today's investment market, and even many entrepreneurs will choose to invest in this industry. Therefore, there are still many people who want to understand the cost of brand lighting franchise and how to operate a lighting franchise store. Let's follow Xiaobian to have a look

I. how about the lighting franchise fee

the lighting franchise fee refers to not only the brand agency fee, but also all the expenses required to open a brand lighting store, such as the cost of store decoration, store rent, store staff salary, purchase expenses and working capital. These expenses will have a cost gap according to the different levels of agents, Moreover, the lighting franchise fees of different brands are also different:

lighting brand franchise fees (for reference only) Opel lighting 250000-500000 yuan, Rex lighting 300000-350000 yuan, Panasonic 350000 yuan, Huayi lighting 200000-35000 yuan, Philips Lighting 100000-250000 yuan, TCL lighting 100000-250000 yuan, audo lighting 200000-400000 yuan, Foshan lighting 300000-35000 yuan, Sanxiong Aurora lighting 250000-35000 yuan, sub brand lighting 100000-200000 yuan

2. How to manage a lighting franchise store

1 Good at exploring market gaps

although there are many lighting stores today, their market is still in an unsaturated state. As long as we carefully dig out the gaps in the market, while operating inherent projects, it is not so common to expand some, but it is also very good to design very unique and novel lighting products and win with new ones. Consumers have the psychology of seeking novelty and pursuing uniqueness and individuality

2. Considerate service to retain customers

when consumers enter the store to buy lighting products, clerks should do their own services in place. If they want to retain and let customers buy products, they should also have certain marketing skills. It is best to promote from the perspective of consumers, and only by thinking about what they want can they successfully promote. Moreover, it can also provide door-to-door delivery, installation and other services to make consumers more satisfied

3. Price strategy should be refined

in addition to the quality of products, its price is one of the factors that determine whether consumers buy products, and it occupies a large proportion. After all, everyone has a mentality of buying the best products at the lowest price, which is the so-called benefits. If the price of a lighting product is very affordable, it must be the object of consumers' competition, so when operating a lighting store, you can adjust the price to attract customers, which is also the reason why many commodity prices in the market are labeled with 9

4. Preferential activities should be held

it can be said that it is very beneficial to hold some preferential activities in the store. When consumers enter a store, they often go in under the psychological effect of greed for bargains, because this store has promotional activities, many lamp products are discounted, it is very affordable to buy, or you can draw a lottery when you buy a full amount of money, etc. these activities can increase a lot of popularity in a short time, And drive the sales of products and the promotion of their own stores

editor's summary: the above is about the lighting franchise fees and how to operate a lighting franchise store well. Choosing a brand and investing basic funds can open a franchise store, but if you want to get more return on investment, operation is the key. I hope the content shared by the editor will be helpful to you

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